Friday, September 19, 2008

Why Start a Membership Site...?

Why Start a Membership Site?

People are willing to pay for online content. In
fact, the "Online Publishers Association" said
that pay-for content is emerging as a hot revenue
model. Business content, personals/match making,
and entertainment are the hottest niches. But
even smaller niches, like DVD authoring, sports
coaching, marketing services, and dieting are
producing profits.

You can sell subscriptions for online content
with your own membership site? Selling online
content by way of a password protected website
has become big business. Not only is it fast to
set up, but the start-up and running costs are
minimal. Work-from-home entrepreneurs and big
businesses alike are tapping into this new-found
revenue source.

Less than nine percent of online users currently
pay for online content. This means the market is
wide open for the savvy entrepreneur. Paying for
content in 2005 was more than 5 times what it was
in 2004. That's a whopping 500% growth!
Those who capture the market first in their niche
will have the obvious advantage and it's an
international market, so anyone can play.

One of the great things about starting a
membership site is you can take your hobby,
specialized knowledge or profession and turn it
into a profitable business. Your challenge will
be finding exclusive content. You can start it
part time but it will likely develop into a full
time business.

Planning for and setting your site up for
auto-responders, automated sign-ups, credit card
processing, automated cancellations, etc is all
part of a successful membership website. Starting
and running a membership site can be a lot of fun
and very exciting, however you need to know
what's involved in setting one up, and then
managing it effectively.

This whole process can seem a bit daunting.
However, as complex as this seems, many companies
offer a low cost, easy-to-use software solution.
This makes it possible for almost anyone to start
and market a membership site at a very low cost.

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